About Us

Mission Statement

The mission of the Hispanic Chamber of Commerce is to promote and support Sonoma County businesses with a commitment towards creating a healthy business environment through education, civic, and economic programs. We are an association of individuals and businesses with the mission to build bridges and grow business opportunities.


The Hispanic Chamber of Commerce of Sonoma County originally began in the spring of l987 as a group called the “Hispanic Business and Professionals Association” (HBPA) formerly known as the “Latino Breakfast Club”. In the Fall of l987, Mr. Ricardo Navarrette, then incoming Dean at the Santa Rosa Junior College, became the first President of HBPA.

The Hispanic Chamber of Commerce of Sonoma County was founded in 1988 and continues to grow in membership and its endeavors. We comprise a network of professionals, entrepreneurs, business people, individuals, and community leaders – Hispanic and non-Hispanic – who see the importance of the Hispanic community and its impact on our society.

The Hispanic Chamber of Commerce of Sonoma County is a chartered organization that is aligned with the Northern California Regional Hispanic Chamber of Commerce, the California Hispanic Chamber of Commerce, and the United States Hispanic Chamber of Commerce, whereby we have access to resources and information at the state and national level.

At the local level members, through active participation, have an opportunity to create a difference in our community, to develop relationships with peers that can support business efforts, and tap into excellent sources for new client development.

Through membership with the Hispanic Chamber of Commerce, our collective voices can be heard in the political, social, economic, and educational arena.

Board & Staff

Carlos Chavez
Carlos ChavezEl Presidente
Chavez Family Cellars
Alma Magallon
Alma MagallonVice President
RCU – Redwood Credit Union
Sandra Gutierrez
Sandra GutierrezBoard Treasurer
Elena Orozco
Elena OrozcoCo-ordinator director
HCC- Manager
Neil Pacheco
Neil PachecoBoard Member
Graton Casino
Angie Sanchez
Angie Sanchez
La Luz Center
Jessica Zepeda
Jessica ZepedaBoard Member
Exchange Bank
Lisa VelasquezBoard Secretary
Sally Crain
Sally CrainBoard Member
Bettys’ Taxes.

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